Introduction – Exclusivity People have a natural desire to be distinguished, noticed, special. This realty comes into play even when making decisions about where to dine. Creating an ambiance of exclusivity can generate strong attraction for your restaurant. No matter the class of food purveyor, from fast food...
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Introduction – Marketing The average person has the attention span of a goldfish. We live in a fast-paced world, focused on immediate results. Restaurants face the ever-mounting task of creating brand awareness in a congested and competitive arena. Many are realizing that notice requires some risk, in the...
Introduction – Important Management Lessons from a Trip to Disney The news is mostly riddled with disheartening stories of disaster and hardship. It’s rare to find uplifting stories such as the following: Restaurant owner treats 20 employees and their families to ‘priceless’ Disney World trip. This story is...
Introduction – Liven-Up the Dry Periods Every restaurant has blocks of time in their week when business is slow. In order to keep up with the competition, it’s necessary to be creative in your methods of attracting clientele. But before you invest time and effort into arranging a...
Introduction – Know When to Play It Safe With the emergence of numerous technologies with potential restaurant applications, there is a temptation to purchase every new gadget and software available. We are programmed to appreciate the status associated with having the latest gadget, such as the latest version...
Introduction – More than Packaging Of the many details that go into running your restaurant, there is one area that is probably low on your radar: takeout packaging. You may have, somewhat reasonably, assessed that packaging is of minimal importance in the big picture of managing your restaurant. Yet,...
Introduction – Make Your Restaurant Instagram Famous Instagram is the dominate social media marketing platform. Insta-commerce is a lucrative avenue to pursue. However, your Instagram presence can help or hinder you, depending on how you go about it. Here are some tips and examples for distinguishing yourself on...
Introduction – Old School Wisdom in a Digital World The digital terrain is always changing. It is easy to get overwhelmed by the ever-evolving technological sphere and give up on it. You may take heart by recognizing that while most people are now speaking various dialects of a...
Introduction – Spread the Love Valentine’s day is right around the corner and that means: engagements! Research suggests that around one million people will become engaged on Valentine’s Day, which represents billions of dollars in revenue. Restaurant’s play a major role in many love stories. Are you adequately prepared...
Stay Dynamic The restaurant industry is volatile and in a constant state of flux. The rate of change is growing exponentially as restaurants choose to leverage technology in new and creative ways. No one knows for certain what the future will bring: some say focusing on the restaurant experience...
By mary