Introduction – More than Packaging
Of the many details that go into running your restaurant, there is one area that is probably low on your radar: takeout packaging. You may have, somewhat reasonably, assessed that packaging is of minimal importance in the big picture of managing your restaurant. Yet, as the dining-dynamic ever changes, consumer patterns point to an ever-increasing takeout trend. Time is our most valuable commodity, and most people are time-poor, even if they are cash rich. There are some important factors to consider in developing your packaging.
Simplicity is Attractive
Minimalist design is the key component to the modern aesthetic. Clean, simple, and basic are good parameters for your packaging. Minimalist designs communicate an air of transparency. You aren’t hiding behind flashy advertising; and, in the food industry, transparency is paramount. More and more, consumers are requiring more information on the various processes involved in their meal’s food production. Your branding should communicate that you advocate clean, ethical, and nutritious practices. Go minimal and you’ll win big.
Invest in Sustainability
Most people take sustainability seriously and will go the extra mile to patron restaurants that adhere to sustainable practices. In the realm of packaging, that leaves you with a couple of options. Sustainable packaging can range from recyclable to edible. Edible packaging is still experimental and minimally available. Now is a good time to set your restaurant apart by getting in early on the edible packaging scene. It not only calms your patron’s conscience, it also presents a novelty attraction which will intrigue your guests.
Look to Science
Innovations are constantly being made to perfect the dining experience. Mechanisms to preserve the proper temperature and consistency of your meals are important resources to consider incorporating into your take-out practices. You may provide excellent fare, but your patrons won’t appreciate it if they receive it in an unpleasant temperature or consistency. Further, part of incorporating new practices and technologies is training your staff to effectively use them. The overwhelming competition within the food industry demands excellence of those who aim to survive. Don’t invest in fancy new gadgets for takeout without instilling in your staff an appreciation for excellence and the knowledge of how to provide it.
Perfection is in the details. Identifying under-served areas is a good way to distinguish your restaurant. Updating your packaging to create a sleek, effective presence is important for the longevity of your restaurant. Your guests may need take-out to save time, but you want them to experience all of the benefits of dining-in.
Challenge: brainstorm minimalist designs for your takeout packaging.
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