The digital terrain is always changing. It is easy to get overwhelmed by the ever-evolving technological sphere and give up on it. You may take heart by recognizing that while most people are now speaking various dialects of a digital language, the principles which got you started in your career are still at play today; namely, quality service, fostering relationships, and real value. Here are a few tips for how to harness old-school principles in the digital age.
Meet People Where They’re At
It’s estimated that the average American spends upwards of eleven hours per day absorbing digital media content. Further, of all the digital media types out there, video is king, by far. Enhancing your video presence is a powerful way to engage your clients. Further, the best type of video is a short video. Across all social media channels, videos under two minutes in length are most effective. If you don’t have a budget for a film crew, start with your cell phone. Capture guest testimonies, behind the scenes interviews with your staff, or get creative and come up with a regular entertaining offering. Video is a one-stop shop for everything from entertainment to relationships. It’s time your restaurant joined the party.
Kindness is Key
A real consequence of widespread dependence on technology is a deterioration in interpersonal communication. Common principles of interactions such as smiling, making eye-contact, and active listening are becoming less and less evident in younger generations. Consequently, moments of genuine human interaction, apart from technology, are becoming more rare. Thus, there is a heightened need to instill in your staff the importance of proper interpersonal etiquette. A genuine smile can change someone’s day for the better, and is a rare commodity. Restaurants that intentionally meet their guests with kindness will create lasting relationships with them.
Provide Real Value
We live in a fast-paced, fast-food world, but this is no substitute for quality and value. The secret sauce lies in meeting fast-paced demands without undermining the quality of your service. Three areas where restaurants typically cut-corners are ingredients, training, and cleanliness. And unfortunately for them, these areas are paramount. A poor experience due to neglect in any of these areas can turn away a guest, and potentially their whole social media following, from frequenting your restaurant.
The world may seem confusing, but some things never change. Quality service, good relational practices, and real value will always be significant favors in a restaurant’s success.
Challenge: intentionally smile at all of your guests today.
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