Valentine’s day is right around the corner and that means: engagements! Research suggests that around one million people will become engaged on Valentine’s Day, which represents billions of dollars in revenue. Restaurant’s play a major role in many love stories. Are you adequately prepared to meet the demands of the season? Prepared or not, your staff is likely to be called upon to capture the moment through photographs or video.Modern day engaged couples want to share their engagement story with the world. Elaborate proposals and engagement photoshoots are the norm. Ensure that the the newly engaged couple stay smiling when they review the photos or video taken by your staff by following these suggestions.
There are gradations of involvement your restaurant can provide. On a basic level, servers and hosts must know the fundamentals of photography and/or filming. Basic knowledge of lighting and composition will ensure your guests are happy with the finished results. Poor pictures or videos will reflect badly on your restaurant. You could turn potentially lifelong-loyalty into lifetime antipathy on the part of your guests if your staff fails to capture “the moment” properly.
You have one opportunity. There are no redos. A plethora of free resources are available online for anyone looking to learn the basics of photography. Pick a program for your staff, and require that they go through the preliminary lessons.
The next level offering would be to invest in a camera and training for members of staff to provide higher quality product. Cellphone cameras have come a long way, but the variation from model to model adds an element of uncertainty. Further, a cellphone camera cannot compare in quality to an actual camera. If you have the means and an employee pool that is eager for self-development opportunities, this could be the right option for you. Providing high quality in house-media support is a great way to distinguish yourself. Engagement planning is stressful enough. Your guest will appreciate the opportunity to share some of the responsibility with your restaurant.
If your client base is the type to go all out, you can provide next level service by contracting with a local photographer or media production company. Such a partnership is a win/win situation for you and your contractor. You are able to provide a premier service without investing in equipment and training; further, your contractor has ready access to a stream of clients. The resulting profit for you is a split commission, in addition to the meal fare.
Restaurants who can provide the second and third type of media coverage must also clearly advertise these offerings. Your website should have page devoted to engagement support. Your guests will appreciate the help, and you’ll distinguish yourself from the competition.
It is a privilege to take part in someone’s engagement story. If your guests are entrusting you with that special moment, seize the opportunity and provide lasting value. You will surely reap loyalty and appreciation.
Challenge: select a free online training platform today and start learning for yourself.
Contact Best Metropolitan Towel & Linen today for assistance with sourcing all your restaurant linen needs, and proven strategies to grow your customer base.