The restaurant industry is volatile and in a constant state of flux. The rate of change is growing exponentially as restaurants choose to leverage technology in new and creative ways. No one knows for certain what the future will bring: some say focusing on the restaurant experience is key while others say convenience is paramount. The underlying principle of sustainability is to function dynamically. Restaurants that survive are those who can quickly react to the changing demands of the restaurant-industry landscape. Here are some insights into fostering a dynamic restaurant.
A digital presence is not optional. You may think it’s quaint that your restaurant practices old-school marketing and branding techniques, but that road leads to becoming obsolete. Start with the basics: you need an attractive website and social media presence. This is feasible for your restaurant. There are a plethora of options available to launch and sustain your digital presence. In the words of Founding Father Benjamin Franklin, “Do not put off until tomorrow what you can do today.” Find a way to overcome whatever limitations are holding you back, and build a sleek digital presence.
Invest with Purpose
In order to stand out from the overwhelming number of options out there, your restaurant needs depth. You can’t just sell food; you have to share a meal. Aligning your restaurant to a worthy cause is how you create depth. By working with local or global non-profits, you distinguish yourself and foster loyal patronage. Hosting fundraisers or providing gift certificates to your non-profit of choice are great steps towards creating lasting relationships with your community. There is no secret formula here; each restaurant and community is unique. Explore your options and consider what would be most sustainable for your restaurant. Most importantly, don’t let the grass grow under your feet. Start now!
Create a Culture
Survival is a team effort. No restaurant succeeds off of the steam of a single manager or restaurateur. Your restaurant needs a clear set of values which are adhered to unequivocally. Respect, care, and perseverance are all values which are particularly important in this industry. You need to foster concrete expressions of these values in your restaurant. If your restaurant succeeds, it will be because your team buckled down and dynamically sustained the restaurant. Act accordingly.
People have an inherent need to belong and a desire to participate in something worthwhile. If you have the eyes to see it, your restaurant could be the conduit to that type of fulfillment for your staff and larger community. This is only possible through the efforts of a dynamic team and loyal patrons.
Challenge: how can your restaurant stand for more?
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