Introduction – Upping Your Social Media Marketing Game Are you at the top of your game in 2020 handling your restaurant’s social media presence? Amid the every-changing social media landscape and your never-ending workload managing a fantastic restaurant, you may find yourself letting the online aspects of your restaurant’s business...
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Introduction – Innovative Restaurant Marketing Do you get bored of the same old marketing tricks day after day, season after season? Do you worry you are boring your customers too? Some techniques are tried and true and worth keeping around, but there is always room to innovate and give your...
Introduction – Deal Lovers Everyone is looking for a good deal. While a nice night out to dinner can be expensive, it doesn’t have to be, especially if you convince customers who like a good deal to become loyal patrons. How can you attract diners on a budget who...
Watch out, millennials, Gen Z is the new cool crowd! And more of them are growing up every day, the oldest members turning 22 in 2019. What does this mean for the restaurant industry? Well, teens, tweens, and young adults just hitting their 20s are earning money and are looking for...
Introduction – Social Media presence Everyone agrees that a strong social media presence is important, but few agree on best practices. However, a consistent output of content is widely accepted as important. So where does that leave your restaurant? In order to determine the type of content that...
Introduction – Show Don’t Tell Video content is supremely important in modern day marketing. Whether you are showcasing your restaurant through social media, web, or email, video content is the most effective means of attracting attention. However, not all videos are created equal. There are important factors to...
Introduction – Alternative Meat Trend Blink and you can miss many of the trends passing through the restaurant scene. In an effort to distinguish themselves within an evermore competitive market, many restaurants experiment with passing fads. To protect the investment this requires, it is important to evaluate the...
Introduction – Digital Storefront More than ever before, your digital storefront makes a huge impact on your business’s success. You have milliseconds to grab people’s attention before they scroll along to the next option. There are a few key things you can do to enhance your presence and...
Introduction – Food delivery Third party food delivery services such as DoorDash, GrubHub, and UberEats are resurfacing the restaurant industry. According to research presented by Technomic, sales through third party food delivery services amounted to $5 billion for the first two quarters of 2018. Most restaurants realize that...
Introduction – Rewards Programs The secret to promoting a successful rewards program is balancing value for both the client and your restaurant. Over-extension on your part or underselling your guests will lead your program to fall flat. There are a few areas of focus to note when determining...
By mary