Instagram is the dominate social media marketing platform. Insta-commerce is a lucrative avenue to pursue. However, your Instagram presence can help or hinder you, depending on how you go about it. Here are some tips and examples for distinguishing yourself on Instagram.
It is important to determine an aesthetic for your restaurant’s Instagram before you start publishing content. A collection of random, busy, and uncomplimentary photos will make your restaurant appear unattractive and disordered. You have seconds to capture the attention of your potential client-base. Create a slick, striking style guide for your restaurant, and stick to it!
Joe and the Juice is a prime example of a restaurant with Instagram-game. They boast over one hundred thousand followers, and their sleek account reflects the quality that has enabled them to compete with giants in their space, such as Starbucks and Jamba Juice: their branding represents a hip, young lifestyle. Drinking at Joe and the Juice is not just a statement about your beverage likes; it’s a status statement. Another creative strategy that Joe and the Juice applies is the fact that they automatically direct you to their Instagram page when you access their wifi. No opportunity lost. Check out their Instagram page for inspiration.
As with any relationship, consistency is key. You should publish on nearly daily basis, while also recognizing that no one wants their Instagram feed to be flooded by one particular entity. Be consistent but not overwhelming. Also important to note is to incorporate variety. You don’t want people to get bored with your predictable content. Experiment with live streams, Instagram TV, and regular posting. Lastly, don’t forget to engage your followers. There should be a quick response time to the people who are engaging your content.
If your restaurant is not hip and edgy, don’t pretend to be hip and edgy on Instagram. Inauthenticity leaves a sour taste in people’s mouths. That’s not the impression you want to give. Rather, invest time into considering the character of your restaurant. Further, consider what it could blossom into. If you have a great staff, highlight that. If your cuisine is exceptional, highlight that. If your location is prime, highlight that. There are many things to consider; however, try to be cohesive and authentic. Hopefully all of the areas above mentioned are areas in which your restaurant excels. Your Instagram content should reflect that fact.
Instagram presents not only a profitable but also a creative means for engaging your clientele base. If approached deliberately and artistically, your restaurant has the potential to make a statement about more than just food. You can provide food for thought.
Challenge: Brainstorm you restaurant’s unique vibe and create an Instagram calendar which reflects it.
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