Introduction – Digital Storefront
More than ever before, your digital storefront makes a huge impact on your business’s success. You have milliseconds to grab people’s attention before they scroll along to the next option. There are a few key things you can do to enhance your presence and sustain the attention of your potential guests.
Use Free Tools
Google My Business is a free platform which enables you to cultivate a stronger online presence. The feature to focus on is the ability to tailor what your potential guests see through Google or Google Maps. Often times, restaurants have random images associated with their restaurant. This is an opportunity lost, as these pictures don’t typically present your restaurant in the best light. Intentionality is key. The images representing your restaurant need to be eye-catching and highlight the perks of your restaurant, whether it’s a spacious floor plan or an attractive decor. Quality photos and copy are essential for an optimal digital storefront.
Tighten-Up Your Website
Since we live in the digital age, it’s taken as a given that your restaurant has a functional website. If you are one of the holdouts, now is the time to convert. You are losing massive amounts of traffic and credibility by not cultivating a useful and attractive website. There are countless options for developing your website. If you aren’t ready for a serious investment, you may want to consider exploring Google’s free website option. You will at least have a landing page and something to build off of in the future when you can invest in your website. Credibility is intricately interwoven with web presence these days. It’s time to join the masses.
Encourage Positive Reviews
It’s common experience now to have made an Amazon purchase based off of the number and content of product reviews. The power of the opinions of thousands of strangers has never been stronger. Of the utmost importance is that you monitor your Yelp reviews religiously. If you see a negative trend present itself, it must be quickly addressed. If the amount of positive reviews is lacking, create an incentives program to get satisfied customers to weigh in. The importance of customer reviews cannot be overstated.
It may seem overwhelming, but it is paramount to closely monitor and tailor your online presence. You have to meet people where they are at; Google is the 21st century watering hole. Make sure you have a strong presence there.
Challenge: Sign up for Google My Business and tailor your online presence.
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