Everyone is looking for a good deal. While a nice night out to dinner can be expensive, it doesn’t have to be, especially if you convince customers who like a good deal to become loyal patrons. How can you attract diners on a budget who feel better about a good night out when they know they’ve saved money? Here are few tried and true methods to seal the deal.
Start a Rewards Program
The old punch card method works well, even if it’s just for a free donut or coffee, but you can get more adventurous too. Offer varied benefits and make your loyalty program’s “points” valuable. Research shows that about 52 percent of customers are willing to join a loyalty program. Customers who do end up joining generally spend up to 18 percent more than those who don’t.
Giveaways and Contests
Pique your customers’ interest by hosting the occasional giveaway or snazzy contest. This is easily done on social media, although you can post physical advertisements inside your restaurant and on community announcement boards as well. Offer your social media followers an entry to win a giveaway or contest to win a gift card to your restaurant when they like a post, tag their friends in the comments, or follow you on Twitter, Instagram, and Facebook. This mobilizes your social media followers to boost engagement on your posts and expand your customer reach! Consider hosting ticketed events such as Octoberfest or an evening of live Christmas music, free tickets to which you can also offer as a reward.
Celebrity and Charity Promotions
It may be worth your while to attract a celebrity, either local or national, and host their appearance as a charity event where a portion of the day’s proceeds will be donated to a popular charity. Have your big name come and greet guests for a while or even do a short performance if they are willing. This kind of event shows customers your kind-hearted side as well as encourages them to look to your spot for exciting events!
Promotions are a great way to attract new customers and help everyone rest easy knowing they saved a buck or two. Crunch your numbers and know what deals you can afford to offer, but don’t be afraid to take the leap!
Challenge: If you have minimal experience offering special deals, start with a simple one. A day of discounting fancy appetizers and themed cocktails works well!