Everyone agrees that a strong social media presence is important, but few agree on best practices. However, a consistent output of content is widely accepted as important. So where does that leave your restaurant? In order to determine the type of content that is most effective for your market, there is no substitute for trial and error. There are unique features to your particular situation, location, and surrounding demographic. Take this as an opportunity to flex your creativity to determine what message and forms resonate with your client base.
Story-telling has been a staple of human interaction since the beginning of time. They can take a variety of forms. Testimonial type stories are an asset to your restaurant. Further in your restaurant’s favor is the fact that dining out is a common means by which people mark special occasions. Everything from baby showers and retirement parties to receptions are often celebrated at a restaurant. Train your staff to unobtrusively identify when a special occasion is occurring, and invite your guests to share their story. Not only will you gather compelling content to share on social media, you will build stronger relationships with your existing clients. Your recognition of the appeal of their story validates their special occasion.
No matter the social strata, people love free things. Offering special deals, discounts, and give-aways on social media is a good way to attract new business, and encourage people to indulge in the experience you have to offer. Be sure to promote these posts on social, which will enable you to reach contacts beyond your existing network.
Meal sharing is something fundamental to being human. As a restauranteur, you have an opportunity to forge real relationships with your client base. One way of doing that is is making your social media page more human by sharing interesting information or trivia, pertinent to your restaurant or the surrounding community. Make your page a place people are interested in perusing, even when they’re not hungry. Maintaining top of mind awareness encourages your clients to visit you when they’re ready to make a decision on dining.
This list is not exhaustive. The main takeaway is that you should get creative and invest in identifying what works for your particular situation in your particular location. Compelling social media accounts typically are relatable while also being something worth aspiring to. The challenge is to identify what that looks like for your restaurant.
Challenge: the next time your guest is celebrating a special occasion, ask them to share their story.
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