Introduction – Innovative Restaurant Marketing
Do you get bored of the same old marketing tricks day after day, season after season? Do you worry you are boring your customers too? Some techniques are tried and true and worth keeping around, but there is always room to innovate and give your restaurant a new flavor.
Tip #1: Host Wine Tastings
Wine tastings are a subtle way to lure customer in, especially new customers, without making them commit to a full meal. Plus, who doesn’t love being spoiled with a few exciting new wines? A tasting is also a social event and a way for customers to interact with each other and make new friends, adding a layer of appeal. Mix up the different wines and offer several from varied countries and categories. Make sure you offer some colorful educational value to your presentation as well. Customers will be sure to remember you if you put on a good event.
Tip #2: Offer Cooking Classes
Like wine tastings, cooking classes are another way to get an otherwise unlikely customer’s foot through the door. A cooking class is also an exciting social event but with the added perk that attendees will also be learning new skills. And there is no better way to be transparent about the ingredients and cooking processes that go into making your tantalizing dishes than to teach your customers to make a few themselves.
Tip #3: Sell Promotional Items
Many of the most famous restaurants sell promotional mementos both online and in the establishment. Even if your restaurant is not world-famous, you can design and sell souvenir items that customers will not be able to resist, simply because they are attractive. The Fractured Prune, and McSorely’s Old Ale House are examples of creative ways to capitalize on imaginative merchandise.
Tip #4: Capitalize on Wi-Fi Marketing
Offering a free Wi-Fi connection at your restaurant will bring in a whole new group of customers, namely those looking for a place to hang out and use the internet while they give you their business. You can use this to your advantage by asking them to exchange contact information in exchange for the free connection. That way, you can email promotions and upcoming events to keep diners coming back.
Tip #5: Recruit Influencers
Whether it’s an Instagram fashion guru or a lifestyle journalist, social media influencers are the hottest new promotional assets. Invite an influencer to visit your restaurant for a tour and dinner in exchange for a shoutout on their heavily trafficked profile. You get in touch with a younger, social media savvy audience this way as well.
Conclusion: Don’t be afraid to mix it up when it comes to promotional tools. Try some new methods and see which ones resonate with your customers the most.
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