Are you at the top of your game in 2020 handling your restaurant’s social media presence? Amid the every-changing social media landscape and your never-ending workload managing a fantastic restaurant, you may find yourself letting the online aspects of your restaurant’s business sit on the back burner from time to time. However, social media is increasingly important for businesses, especially photogenic businesses such as restaurants, so now is the time to pick up the slack and cultivate a sleek presence over all the important platforms.
What’s your Facebook presence like? If you have no following or only a small one, there are ways to change that. Consider starting a Facebook group besides your regular Facebook page. Facebook users these days tend to be on the older side, so keep that in mind when you advertise. Videos less than one minute are quite popular and produce result on Facebook too. You can also host a giveaway of a prize like a t-shirt or a $5 gift card in exchange for likes, using a hashtag, or follows.
Twitter can be a bit trickier to use, but it is powerful if you master the art of tweeting for your restaurant. Twitter is good for short messages and quick pictures. You can also use it to live tweet an event, or just a day at your restaurant. If you are just getting started with social media and want an easy, quick start, Twitter is a good option to get your feet wet. Make use of trending hashtags especially on this platform, and follow other restaurants and any communities your restaurant is geared towards, such as the vegan community.
Instagram, the photo-centric social media platform, may end up being your best bet at social media engagement. Restaurants use Instagram to post eye-popping and mouth-watering photos of their delicious dishes. You can also post photos and videos of behind the scenes at your restaurant or the best pictures of an event or party your restaurant hosted. Also, don’t forget to make use of hashtags and your Instagram story. They drive engagement.
Social media is one of the most powerful tools you have at your disposal for your restaurant, and much of it is free advertising, so use it! Your audience will respond best to regular updates, such as event updates and of course photos of your delicious meals. Post regularly and often, but don’t flood people’s timelines or you may get unfollowed. Put care into your posts and make them look well-crafted rather than thrown together.
Challenge: After making sure your various accounts are up to date, add the like, share, pin and tweet buttons to your splash page this week!