Lessons from 2018 Your Restaurant Should Note
Congratulations! You have survived a full year in the food industry. The most competitive and grueling of industries – arguably – but who’s arguing?
The food industry is evolving at a breakneck pace. Recognizing the trends and changes adopted by successful restaurants in 2018 will give you a good grasp of where to look for a competitive edge in 2019. What were the top restaurant trends of 2018? Here are some lessons from 2018 your restaurant should note
Social media has had a powerful influence on social dynamics for many years; however, 2018 saw a large portion of restaurants designate significant resources into ensuring that their ambiance and meals are strategically “Instagrammable.” Everything from color palette to ethical sourcing now pertain to Instagram. Studies show that certain colors and filters are more popular than others on Instagram. Further, images that tag a particular cause are more likely to perform well. All of these factors are now pertinent considerations for restaurants looking to attract millennials, who surpass all other generations in their restaurant spending habits.
Think Millennials for 2019 and beyond.
- Millennials prioritize convenience.
- Millennials eat most of their meals out.
- Millennials eat at restaurants more than any other generation.
- Millennials also purchase prepared meals at a high rate this means that venues such as grocery stores are now direct competitors for restaurants.
- These trends are emphasized with the explosion of delivery options including mobile apps and services such as Uber Eats.
- The purchasing power of millennials will surpass baby boomers in 2019.
The people on the street are social and we mean Phones, Apps, Facebook, Instagram, Pinterest and all of it. Anyone paying attention knows that you have to be a part of it to be relevant. But digging a little deeper and understanding who is spending money and on what, it is clear that millennials are a major force in the future of the food industry. These are people that prioritize convenience in every facet of service and consumption. Consider that millennials are even less likely to search for coupons than other generations but still seek out bargain opportunities and clear values such as “Dollar Menus.”
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