The holidays have come to a solid close, but many people are still recovering financially from the season of good cheer. This is a particularly competitive period for restaurants. Eating out is one of the first things to go for the money-conscience. It is important to creatively distinguish yourself from the competition. Targeted promotions and activities are an effective way to attract the reticent restaurant-goer.
Keep the Spirit Alive
While there are many people who are happy to see the holiday season end, most cried a little on the inside as they put their decorations away and said goodbye to loved ones. Which is why now is the perfect time to provide throwback opportunities, to ease people out of the holidays. A prime example of this type of event would be an ugly sweater happy hour. Many people spend significant amounts of money over the holidays investing in eye-catching ugly sweaters; unfortunately, it’s not socially acceptable to wear them all year long. Offer a discounted or free drink for those guests who want to justify their ugly sweater purchase by wearing it to your restaurant. People are looking for ways to cling to the happiness of the holidays. Providing a means to do that is a sure way to endear a new customer stream to your restaurant.
Provide Real Value
Create a promotion which is a sensible choice for a consumer. People are often strapped for time as well as money as they begin the new year. Consider offering free delivery and a discount when ordering for two. This arrangements provides value, as well as the satisfaction of a good meal, by saving your guest’s valuable time. Work tends to pile up over the holidays, causing a stressful game of catch up for the first couple of months of the year. Promotions that cater to the needs of this reality will not go unnoticed.
Make them Laugh
Open your restaurant to local entertainers to change the pace of your typical dining experience. Providing wholesome escapism is a kind way to help your guests cope with their stress. Further, offering a space to local talent is in itself a good way to attract new clientele: you can be sure they come with an entourage of family and friends. Arrange these special events such that you can provide special offers, such as discounted or free items, without suffering a loss. It can be done. Now is a great time to experiment with this type of activity. If it proves successful, you may consider establishing it as a staple event offered throughout the year.
Consider what promotions or activities would be a good fit for your restaurant, and don’t waste time implementing them. You are in a period of opportunity. Seize the day!
Contact Best Metropolitan Towel & Linen today for assistance with sourcing all your restaurant linen needs, and proven strategies to grow your customer base.