In the age of broke millennials and the online dating scene, the dinner date has taken a backseat to shorter dates of simply grabbing coffee or a drink. Not to worry though! Some analysts say the dinner date may make a comeback. In an inviting atmosphere, a casual date can turn into a longer evening of dinner, heavy appetizers, or just two more cups of coffee! How can you make your space the one that sticks in your customers’ minds as the place that’s worth leaving Netflix and chill back in your living room? Here are five tips to get you started.
Tip #1: Open vs. Private Seating
If your restaurant has seating that is mostly exposed, try to create several pockets where a couple who is uncomfortable showcasing a potentially awkward date to the general public can hide away. Closely-spaced seating with bright lighting tends to discourage couples from going out when they could have more privacy to get to know each other at home.
Tip #2: Joint Dishes
Part of a good date experience is the shared activities- like splitting an appetizer. Have your staff recommend appetizers to share, and add some out-of-the-ordinary dishes geared towards romantic evenings. Some fabulous ideas are bleu-cheese-stuffed strawberries, cherry-brandy-baked brie on crackers, and three-cheese fondue, along with many others.
Tip #3: Ambience
Know how your crowd shifts during the day. While your lunch rush customers may want to hear that loud pump-up music that keeps your staff energized, your dinner date couple probably does not. Soften the lights, turn down the music, and turn up the charm.
Tip #4: Live Music
Live music instantly makes a restaurant a place to make memories. If you have an outside area or enough space inside, consider booking a band once every couple of weeks as an added attraction for couples- and music lovers while you’re at it.
Tip #5: Up Your Wine List
Even beer drinkers will gravitate towards a more romantic alcoholic beverage on a date. If your establishment has a limited wine selection, it’s time to fix that. Offering more on the wine list will let couples know you’re there to give their evening some extra romance and class and keep them coming back for more.
Contact Best Metropolitan Towel & Linen today for assistance with sourcing all your restaurant linen needs, and proven strategies to grow your customer base.