The Spirit of the Season
The Christmas season is the pinnacle of the consumer calendar. The average American is predicted to spend around $794.00 this year on presents. Further, data gathered from a Sysco-owned technology company called CAKE showed that independent restaurants that remained open during Christmas saw a 40 to 50 percent increase in their sales on that day. Here are a few tips to maximize your restaurant’s performance during this holiday season.
Look to Christmas traditions for inspiration on how to make your restaurant enter into the holiday spirit. Mistletoe and Christmas trees are prime examples of traditional decorations which entail limited hassle. Consider investing in high quality artificial versions, which cut costs in the long run as you can reuse them; they often cannot be distinguished from the real thing. Creating a festive ambiance makes the eating experience memorable. If you win over your guests during the Christmas season, they are likely to come back throughout the year to re-live happy moments.
Holiday menu additions are a great way to entice new customers into your restaurant. Simply adding chestnuts, eggnog, or peppermint-infused dishes to your menu can attract guests who are excited to enter into the holiday spirit. Prominently advertise these special offerings on your social media, email blasts, and restaurant facade, clearly identifying it as a limited time offering. For example, rather than writing, “Peppermint Pancake Special,” write “Peppermint Pancake Special available until December 26th.” Scarcity is a powerful motivator. People are more likely to act immediately when they think there is a chance that they could miss out on the opportunity if they delay.
As wonderful as the holiday season can be, it can also be accompanied by a fair amount of stressors. Your staff is not immune to the anxiety of the season. Further, no matter how delicious the food is or how festive the decor, if your guests are met with frazzled or disgruntled staff, their experience will be overshadowed by that experience. At the beginning of the season, assess the needs of your staff and the upcoming obstacles particular to the holiday season, such as tight-budgets or family commitments. What support would be most beneficial? Time-off, bonuses, or even keeping a hearty stock of festive treats on hand are all ways to ensure that your staff can complete their work in the best frame of mind.
People spend more money of the Christmas holiday season than at any other time in the year. Entering into the spirit of the season can allow your to maximize your presence during the season and win a new client base for the whole year.