Three Reasons Why The Condition Of Your Uniforms Matter
When you think of uniforms, what comes to mind? Maybe you think of healthcare workers, flight attendants, or even children in private schools. Whatever ideas uniforms convey to you individually, they tell society that the people wearing them have jobs to do. So what happens if uniformed professionals sport threadbare scrubs or fading button-downs? What does that tell the world? Chances are, employees in under-kept uniforms are going to give off a bit more of a burnt-out message, and your customers will pick up on it. As a business owner, you want your employees to look and feel like competent individuals. They deserve high-quality uniforms to do their work. Here are three reasons why the conditions of your uniforms matter.
1. Quality Is Synonymous With Cleanliness
Any business owner can understand the salience of a clean workplace, sanitary equipment, and safe products. As a restauranteur subject to health inspections, blunt Yelp reviews, and good lip service, this responsibility multiplies by ten! When your employees scramble to don ill-fitting or low-quality clothes, this can leave your consumers a bit concerned about the food they’re consuming. They might wonder if a lack of quality in uniforms can transfer over to a lack of cleanliness in the kitchen. It may sound far-fetched, but clothing sends a strong subconscious signal to clients, and you want that signal to say loudly and clearly that your business provides top quality and cleanliness in every aspect of its existence. Even if it may cost more to provide employees with multiple pieces of the same high-quality uniform, that higher price tag has a potentially exponential return rate.
2. Quality Begets Confidence
You know the feeling you get when you treat yourself to a brand new car, one that will last you years? Wouldn’t it be wonderful to be sure that the tires won’t pop? This may be a dramatic example, but the point still remains: we feel safe and comfortable with items we know will last. And when your employees have uniforms that they know will stand the test of time, they’ll likely stand up a little straighter and greet guests with a little more enthusiasm. Even if you can’t afford the latest name brands, make sure to look into quality materials such as cotton and linen rather than rayon or polyester so that your employees can experience your business’ care and attention to detail.
3. Quality Communicates Integrity
Not to beat a dead horse, but we cannot stress enough how much clothing subconsciously communicates to onlookers. As a manager or owner, it’s your responsibility to make sure that your thoughts and actions align, and to take responsibility upon yourself to ensure that every part of the customer experience is beyond satisfactory. People come to restaurants for a getaway from everyday life and reasonably expect to be treated well. If any cog in the wheel isn’t work, it’ll likely trickle down to other aspects of the machine. Low-quality or worn uniforms could contribute to a lack of zeal on your employees’ part (even if indirectly), which could lead to poor communication, less than stellar customer service, and eventually, less revenue.
Uniforms may be a minor part of your operation, but they’re a part nonetheless. A high-quality uniform communicates hygiene, makes your employees feel confident and gives your brand a solid reputation. Give your employees something great to wear and your customers something great to look at you owe it to yourself to see your business succeed. Invest in high-quality uniforms today!