Introduction – The Holidays are Here!
Is your restaurant ready for the holidays? If you’re still getting around to getting those decorations up and filling your space with wintery magic, the time is now! Take a look at these ways to add some holiday spice to your business.
Offer a Special Menu
Starbucks has the right idea with the eggnog, gingerbread, and other holiday lattes the franchise offers during the Christmas and holiday season. Writing a special holiday menu for your customers will remind them that they are excited for the season and your establishment is the place to celebrate it. Plus, a new menu item will pique the interest of even regular customers. Some holiday flavors to work in are chestnuts, mince meat pie, dates, hot chocolate, and cinnamon, among many others. Get creative!
Limited Time Christmas Gifts
This is the season when people are looking to spend a little more on the perfect gift, even up to the last minute! If it works for your restaurant, offer some limited edition trinkets to customers on their way in and out, such as gift-wrapped versions of some of your less perishable foods like fudge or chocolate, and of course, gift cards to your restaurant. For gift cards, you can offer incentives to buy a higher value one, such as a free $20 gift card when they buy two $100 cards as gifts for their loved ones.
Host a Holiday Party
Few things are more magical than a holiday party with good company during the “most wonderful time of the year.” Plan an event or two, such as a couples party (hang that mistletoe!), a contest with a prize for the best snow photo, or a holiday party with perks to entice people in the door, such as free eggnog tasting. Don’t forget to decorate from top to bottom!
Conclusion: The possibilities are virtually endless when it comes to how to capture the holiday spirit in your restaurant. Consider what events will jive with the vibe of your establishment and take the plunge!
Challenge: Make the end of this week your deadline for getting your holiday decorations up. Then you can start planning the fun stuff!
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