Menus- they’re a staple in the restaurant business, encouraging guests to order just one more plate of sushi or another round of craft beer. After all, they visually communicate a restaurant’s mission to customers, so to create them, one has to have years of experience in the graphic design field. Or so you may have thought.
With Canva, anyone can have the tools to create stunning graphics for your restaurant, even if guests are only looking at it online. But how do you go about making a menu, and what steps should you follow to do it? Here are our tips for how to create a stunning online menu for your restaurant only using Canva.
Establish Your Theme Beforehand
Remember that friend in school who always pulled all-nighters piecing together a last-minute project, barely knowing what they were doing? Don’t let that be you. Once you have a clear vision of your restaurant and what it stands for, try jotting down a few ideas that could create a cohesive theme for your business. Are you a trendy gastropub? Try incorporating a few muted reds and golds, which simultaneously invoke warmth and comfort. Got a high-end French cafe? Play around with softer pastels and fancier typefaces like Garamond. Whatever you do, don’t start blindly throwing in graphics and images that don’t fit your brand-you’ll only waste your much-needed time and energy!
Keep Original Content At The Ready
We get it- Unsplash is a gift from heaven when it comes to free stock imagery. But trust us- if you use high-end photos that aren’t your own, people will likely call your bluff! To ensure the best appearance for your restaurant, hire a freelance photographer to take impressive shots of your restaurant’s food, staff, and location. That way, when you feel your menu needs a bit of photography, you’ll have wonderful, original content to represent your company.
Choose Your Template
From one avid Canva user to another, rest assured that Canva’s got all the options you could want for your online menu. The only catch? Sometimes all these choices can seem a bit daunting, and users may not know where to start. Our solution? Know how long your menu is supposed to be, and go from there. Going for a holiday special or a shorter list? The “menu” section should be right up your alley. Want to feature everything your restaurant has to offer all in one document? We’d recommend going for an A4 document, breaking up your text, and adding eye-catching content when appropriate. Whatever template you go with, keep in mind that you can and should make social media posts and brochures to match your menu’s style. The more publicity for your restaurant, the better!
Get To Designing!
Now that you’ve done all of your prep work, you’re ready for the fun part- designing your menu! Keeping in mind your restaurant’s brand and not straying too far away from your mission, create a stunning menu using a bit of color psychology, fun fonts (not too many), texture, and a photo or illustration or two. Pro tip? Add a few opposing elements to your menu- dark typography against a light background, a hand-drawn piece against a high res picture or even a few textile elements juxtaposing a smooth aesthetic will give your menu just the right amount of interest and keep your customers reading on.
Remember to budget properly to use Canva Pro. Templates are free, but downloads are not. Don’t worry: the monthly fee is minuscule compared to what you’ll gain.