As time goes on, a change in power is inevitable. Millennials are quickly becoming the dominant consumer demographic, even supplanting baby boomers in restaurant-related consumer spending. Millennials are distinct from other generations in their likes and subsequent spending habits. The future is now. Restaurateurs must cater to millennial oriented practices in order to catch and retain their attention.
Millenials Are on Top
A study conducted by Bernstein Research found that millennials beat out all other generations in terms of the percentage of their meals that they eat out. Further, a significant portion of their meals were pre-prepared meals they purchased at a supermarket. What does this tell us? Millennials at large don’t want to invest a lot of time and effort into their meals. Convenience is paramount.
Personalization is Expected
Further, millennials are accustomed to personalization. Modern consumerism is focused on identifying and meeting the particular needs of the client. Millennials want products and services that speak to their particular wants and personal mission. Along these lines is respecting food sensitivities or restrictions. There are a plethora of options available for people on restricted diets, whether the restrictions are self-imposed or medically necessary.
Whether or not you believe dietary restrictions are a fad or a real medical situation does not matter. What matters is how you present your restaurant to a consumer base that is largely focused on the access to food that meets their lifestyle. Leave your opinions at the door and try to create a strategy and environment where patrons feel like their needs are heard and met.
Have a Heart
Lastly, millennials are mission-oriented. Everything from coffee to diamonds should be fairly harvested and in some cases GMO free. Animal products should be the result of ethical farming. These are examples of common hot-topic issues within the millennial demographic. Pick a mission for your restaurant and proudly take a stand. Not only is it good for business, it’s good for the internal culture of your restaurant.
Time and culture is ever moving forward and evolving. Stagnant practices will lead to full-on paralysis for your restaurant. It is important to consistently seek out ways to breath new life into the structure and soul of your restaurant.
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