Are you wondering how your establishment can embrace the spirit of giving this holiday season, but also worried about breaking the bank? Don’t stress! Here’s how you can make the most of your resources when giving to the community this holiday.
Launch a Donation Match
One simple idea is to advertise to your customers that you will donate a percentage of their purchases to their choice from a list of charities you make. Calculate what percentage works for your business model. You may want to choose certain food items or offer the charity match on certain days of the week. And remember to advertise on social media, your website, and in your restaurant! Customers feeling generous during the holiday season will be grateful you offer them an opportunity to give back while also enjoying a delicious meal.
Build Team Morale With a Charity Event
Giving back is not just about the customers, but your team as well! A team charity event builds camaraderie and gives your staff the opportunity to get to know each other better doing something besides their everyday work. Set aside a day to take your team to volunteer at a local food pantry and encourage everyone to sign up. Announce the date early and pass around a sign-up sheet. For staffers who might be skeptical about spending another day at work, promise a perk or two, such as a free drink at an open bar afterwards with the team.
Run a Charity Drive for Customers
Ask your customers to bring items they were planning to donate anyway into your restaurant, such as clothes and canned food for low-income families. You can also run a Christmas present drive and collect wrapped presents from customers to give to children who will receive less this year. Make an attractive display inside your restaurant, such as a Christmas tree where customers can place their gifts. This is a win for you as well, since it invites customers inside, where they might just find themselves hungry for something off your holiday menu.
One Big Party
A large, well-organized holiday party will always bring in the big bucks. Advertise a special Saturday event to draw in customers looking to celebrate the holiday with friends and family members while contributing to a worthy charity or cause. Hold a raffle for a holiday gift basket or another appropriate prize, let the spiked eggnog and special holiday appetizers flow, and pledge to donate all or a portion of the proceeds of the night to charity.
There are many ways to give back that do not involve gouging your wallet. So mix it up! Giving your time or offering to advertise a local charity are also powerful during the holidays.
Challenge: Ask your staff this week to brainstorm ideas for holiday giving. Their ideas may give you inspiration for your own as well!