Introduction – Going Fresh in Your Restaurant
With more and more diners gravitating towards eating both healthy and ethically, a new standard of freshness has become an absolute must for any restaurant worth their salt. If you haven’t jumped on the extra fresh train yet, now is the time! Up your fresh game and show your customers you care about their health with these tips.
Evaluate Your Freshness Game
Start with a good hard look at your ingredients and process. How long do you allow your ingredients to sit before they are used? Some brands make a point of assuring customers that they do not let their ingredients sit. Five Guys boasts, “Always fresh, never frozen.” The Subway franchise gets right to the point, “Eat fresh.” Finally, remember that preparing a dish in front of your diners is always a sure-fire win. Customers will trust you and your establishment more if they get an inside peek into your process and see how much you care about the health benefits of always eating fresh.
Knowledge is Power
Nothing makes a customer’s mouth water more than knowing their food is the freshest of the fresh. These days, knowing where your food is coming from and how it is processed is essential to attracting customers who want to stay healthy on their night out. And make sure to inform and advertise! Update your menu descriptions to emphasize that your ingredients are practically fresh off the farm. Add some descriptors such as “freshly-cut” and “organic” and offer information about where your ingredients come from. It it important to note, however, that certain terms, such as “Organic” have legal connotations to them. Make sure that you advertise truthfully.
Linking Fresh to Ethical and Sustainable
Often fresh, sustainable, and ethically-sourced food go together in the minds of health conscious diners. Up your relationship of trust with your customers by tweaking how you source your ingredients and making them more sustainable at the same time. Consider when to buy ingredients based on whether they are in season. You may also be able to get the same ingredients from more ethical producers like Fairtrade-certified ingredients imported from poorer countries. If you really want to go all in, you can even start your own kitchen garden for some of your ingredients!
Few diners will tolerate knowing that their food has been sitting on a shelf for long periods anymore. Let your customers know you have their health and sustainability in mind when you bring them a delicious dish they can trust!
Challenge: As the year draws to a close, choose three ways to make your restaurant fresher and more sustainable, even if it is a small start, such as training your staff to be meticulous about expiration dates.
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