Do you feel overwhelmed by the scope and trendiness of other restaurants’ drink menus? Perhaps you are not an alcohol connoisseur or do not know what non-alcoholic drinks would fit your restaurant’s vibe to offer alongside cocktails and beer? Not to worry! Designing a killer drink menu is not as daunting as it seems at first.
Who Are Your Customers?
As always, the customer comes first. Are you a sports bar, a chic date night spot, or a snazzy vegan must-try? Are you looking to snag Brooklyn hipsters looking for artisan beer, college students who want their weekend shots, or journalists in search of happy hour cocktails? Look at your sales and determine who is buying your drinks as well as what they are buying. Reorganize your drink menu to feature your best sellers prominently to catch the eye of your most loyal clientele.
Craft Your Menu Carefully
Depending on what type of establishment you are, craft a menu that emphasizes your most popular types of drinks. You do not want to overwhelm your customers with too many options, but offer a healthy range of options to keep even the most picky drinkers happy. Your staff members should also know how to mix new or unusual drinks on the fly for those customers who request something slightly different. If your restaurant emphasizes a particular drink, such as a wine bar or beer hall, make sure to meet customers’s expectations by offering a wide selection of that drink. Make sure to write descriptions of each drink, especially of signature cocktail options.
Cocktails Are King
Your cocktails are bound to be your most expensive drink options, so give their section of the menu some extra love. Come up with catchy names for each drink, and offer standard cocktails as well as fun new inventions specific to your restaurant. List the prices of each cocktail, as research shows that many customers tend to avoid ordering more than one cocktail if they cannot see the price. Listing ingredients and where they are from will also set your customers’s minds at ease, especially as more diners choose to be conscious about where their food comes from. On the flip side, don’t list calories, and place your more expensive drinks at the top!
A drink menu can make or break a restaurant, so give yours some pizzazz! Add some new options, get rid of the ones that don’t sell, and offer your customers the perfect refreshment they didn’t know they needed.
Challenge: Test a new eye-catching cocktail on your menu this week as a special, and see how customers react!