Introduction – Do as the French do
Your restaurant doesn’t have to feature French cuisine to adopt a few French habits. In terms of form and substance, there are variations in the French style as compared to American fare which adds to the overall experience and enjoyment. Adopt a few of their practices and gauge their effectiveness in your restaurant, Do as the French do.
French cuisine is marked by its attention to quality as opposed to quantity. For example, if you walk into an American McDonald’s, you have the option to get huge portions of everything from your drink to your cheeseburger. In France, portion sizes are smaller, and there are healthier options, such as french-fry sliced cucumber and an extensive salad bar. Nutrition plays an important role. The emphasis is on the quality, not the quantity.
Further, as the focus is on the quality and not the quantity, it is necessary that the small portions of whatever you are ordering are highly enjoyable. To continue with the McDonald’s example, in France, they offer different types of French fries, and they all lack the artificial flavor found in the American version. The french fries in France taste like they came from potatoes. Flavor and consistency are important. Don’t rely on artificial flavors to hook your client base. Sooner or later, they or their doctor will grow wise and restrict their consumption of your food.
Pervasive throughout the French culture, is a strong self-confidence. The French identity is certain of itself and presents itself proudly. This is evident even in their cuisine. You should be proud of your restaurant. The tone with which you and your staff do business will affect your guest’s experience.
The author is not encouraging you to abandon the established identity of your restaurant. Rather, there are a few practices commonly found in French restaurants that can benefit any establishment. Bon appetit!
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