In our fast paced world, it’s essential that you work smart, as well as hard. Engaging an active client base is more complicated these days than ever before. People have unlimited options when it comes to their meals, and they have a multitude of different streams of communication vying for their attention. It’s vital to have a presence in the mainstream social media channels, as well as more traditional outlets such as email and local advertising. The following are five tools to facilitate customer engagement in a digital world.
Most restaurants do not have the capacity to hire a full-time employee to manage their social media accounts. Hootsuite is a social media management platform that allows you to schedule your posts in advance. Instead of worrying every day what you are going to post to social media, in addition to everything else on your plate, you can arrange posts in bulk, on a weekly (or even less frequent) basis with Hootsuite. Hootsuite offers additional features such as metrics analysis which enable you to track the effectiveness of your campaigns. There are many social media management platforms out there; however, Hootsuite is consistently regarded as one of the most effective platforms.
Online reviews can make or break an establishment. You only have an instant to capture the attention of your prospective patron; low star count or a few one-line discouraging reviews can turn away clients for good. Reviewtrackers enables you to manage your reviews across multiple platforms. One of the best practices to conduct damage control over poor reviews is to engage the reviewer directly on the platform, to further understand the cause of their dissatisfaction. Not only do you have the opportunity to win over a disgruntled guest, you also show the virtual world that you take complaints seriously and work to ensure that every guest experience is positive.
A good portion of the dining experience is conducted virtually these days. Whether it is searching Google for a nearby restaurant, checking reviews, or even ordering takeout, most people choose to use digital resources to determine where their next meal is coming from. The DineTime App allows you to meet your guests right where they are. DineTime allows you to manage reservations, wait times, and even off-premise dining to heighten the convenience and appeal at your establishment. Additionally, DineTime allows you to track certain metrics in order to determine what is and is not working for your restaurant.
Email Marketing-Constant Contact
Although it might not be the most glamourous media format in use these days, email marketing still has a hold as a market influencer. Constant Contact is a great resource to channel your email marketing content. Among their many features are attractive templates and user-friendly interface to streamline your email marketing campaigns. One feature that Constant Contact holds over their competitors is their strong customer support team. Should an issue or question arise, Constant Contact will meet your needs.
Lastly, consider investing in an app for your restaurant. There are a gamut of app developers out there. If you are serious about creating an app, it’s worthwhile to investigate the different options. Look for companies that emphasize customer service. Glitches will inevitably appear, and you want assurance that your app developer will make your app a priority to nip problems in the bud. Buildfire offers some compelling data for the value of restaurant apps.
It’s unlikely that you’ll be able to adopt all of these resources at once. Consider your restaurant’s particular situation and prioritize avenues that best suit your needs.