The world is turning digital. Almost every experience in the first world is influenced in some way by a digital footprint. There is no room for a luddite attitude if you want your restaurant to survive the saturated food industry. Survivors know how to use the tools in front of them. There are certain web features that every restaurant should adopt.
Your restaurant doesn’t have a responsive, attractive website? That’s a major problem. The modern day consumer makes instant and enduring judgments about an establishment based on their digital accessibility. If you wouldn’t serve meals to your guests on stained linens, then you should not greet them with an awkward, inaccessible website.
Style Vs. Functionality
Let’s enter a scenario in which you are pleased with the aesthetic of your branding but are unsure which features are most important for your website. Does it make sense for your restaurant to enable an online reservation feature? Do you have engaging content on social media or through email campaigns which guests can sign-up for online? Or, are your means limited and the purpose of your website is simply to have a respectable online shopfront? Your restaurant’s style and the means at your disposal will dictate the character or your website. At a minimum, you should have basic information and your menu accessible. However, a high-functioning website offers an opportunity to foster real connections with your guests by collecting their data and responding with special offerings.
It is dangerous to ignore the power of online reviews. Yelp is a major influence when it comes to consumer habits. Engage reviewers, particularly negative ones, and strive to demonstrate your likeability. Further, you can offset negative reviewers by collecting positive reviews and displaying them on your website. Most people like to offer their opinion. Offer incentives such as free dessert or discount to regular patrons for submitting reviews. These are more likely to be positive.
The world is turning digital at breakneck speeds. If you want to stay in the game, you have to meet people where they are at: online. Luckily, it’s not as difficult to create an attractive, useful website as it once was. You have a fighting chance.
Contact Best Metropolitan Towel & Linen today for assistance with sourcing all your restaurant linen needs, and proven strategies to grow your customer base.