One of the most pressing questions facing a restauranteur is how to keep loyal customers coming back while constantly attracting newcomers. One way to do this is spicing up your main attraction, the delicious food itself, to lure a crowd who might have different tastes, such as the trendy crowd that jumps on the latest health trends. Keep your trusty staples while adding healthy new attractions that appeal to those trying to stick to a diet!
All in on Vegan
The number of people who say they adhere to a vegan or vegetarian diet has jumped in recent years. Three percent of Americans now say they eat vegan, while five percent say they are vegetarians. Even many of those who do not strictly follow a vegan or vegetarian diet like to dabble in it from time to time, which includes just about the entire young hipster population of Brooklyn.
Thus, it’s in your best interest to consider some vegan menu items. The Indian spice Turmeric has become a very popular vegan health food in 2019. Plant-based alternatives for burgers such as bean and tofu burgers have also become more and more popular as health-conscious customers lean away from dairy and meat products. There are a lot of options out there. Identify what works for your restaurant and neighborhood.
Don’t Forget About Gluten-Free
The number of those in the U.S. who avoid gluten has tripled in the last decade to over 3 million people, making it more important than ever for restaurants to make sure they carry gluten-free options for these customers. You may encounter customers who avoid gluten due to celiac disease, autism, ADHD, or allergies, among other reasons. Investigate which gluten-free options would fit best with your restaurant. Some trendy ideas to start are French-dip sandwiches, gluten-free fettuccine, and for dessert, triple chocolate cookies! Making an effort to cater to those with food allergies will not go unnoticed by this segment of the population.
As passionate as you might feel about going all in on the health trend, make sure you keep options on the menu for those looking for a tasty cheat here and there. Keep some more calorie-packed treats for your customers who have been good about their diet all week and need a break as well as those who just like the classics. Always keep a cross-section of your customer base in mind when planning your menu.
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