09 / Jan
Technology is constantly changing, including in the restaurant industry. Brands must invest in the latest technologies that appeal to customers to avoid falling behind the times and risk losing customers due to a lack of convenience, among other issues. In fact, Toast’s Restaurant Technology Industry Survey found that 79 percent of diners say that technology can improve their dining experience. Never fear! Here’s how you can start the new year right and update your establishment’s technology in various areas.
Pay at the Table System
More and more restaurants, including large chains like McDonald’s are investing in technology that lets customers both order and pay at their table digitally. One such device, SkyTab, allows servers to process credit card payments and print a receipt all in one interaction, unlike the traditional, more time-consuming method of leaving the check on the table and coming back to take and process the customer’s card and bring the receipt to the customer. The pay at the table option also reduces chargebacks to your restaurant.
If you still put together your employee schedule manually, now is the time to save time and labor and switch to a digital system. A digital platform like Hubworks Zip Schedules will allow you to increase efficiency around documenting your staffers’ changing schedules, freeing up more time for managers to tackle more pressing issues. Make sure you invest in a platform with a messaging board as well so you can streamline communication with your employees.
Attracting new customers is important of course, but make sure you are keeping your current customers happy. Invest in data analytics and marketing technology that can help you track repeat orders from loyal customers and offer targeted promotions. Companies like FiveStars can utilize your customer data to help you craft winning marketing campaigns.
Online Ordering System
As more and more customers demand the convenience of online ordering, it’s time to get your online ordering system up and running or updated if you already have one. You can connect such a system to your point of sale system for easy access. Toast offers an online ordering system, as do ChowNow, Square, and others. The systems allow customers to browse your menu and pay for their order online while that information gets seamlessly transferred to your records.
Technology can confuse the best of us sometimes, especially with its constant upgrades and changes! But you will be well rewarded if you invest in new tech for both the guest-facing side of your restaurant and the behind the scenes work you and your staff do.
Challenge: Set aside some time this week to asses which digital platform to streamline your staff schedule.