Customers curled up at home have more food delivery apps than we can keep track of. From Uber Eats to Seamless and dozens of others, your favorite foods are just a few phone taps away. In fact, three in five U.S. consumers report ordering delivery or takeout at least once a week. Younger customers, who tend to order from restaurants more often than their older counterparts, especially prefer to have food delivered right to their door, the data shows. So if you haven’t devoted some extra attention to it lately, it’s time to make sure you’re doing the delivery thing right!
Clean Up Your Act, Literally
The most important part of of the food delivery process is the food itself, of course. Learn how to package your food for delivery so that even after the hardest brake or the bumpiest bike ride, your customer’s order is pristine. A cup of coffee, for example, wrapped in plastic wrap and taped tightly makes for a beautiful delivery. Many layers of aluminum and paper wrapping keeps a hot dish from succumbing to the cold outside. Your customers will thank you when their food arrives hot, neat, and delicious.
Make Sure You’re Visible
A sleek website isn’t the only way to make sure you’re visible to customers online. Make sure you’re visible on all the most popular food apps. Some good places to start are Grubhub, Seamless, Postmate, Uber Eats, DoorDash, and Foodpanda.
Streamline Your Process
If you have your own delivery drivers rather than using a third party provider, picking up and delivering needs to become second nature for your staff. Hungry customers are some of the worst kind, and a sloppy or uncoordinated delivery process might save you training time now but will not help you in the long run. Hold a few short training sessions with new drivers and keep an eye out for opportunities to give them positive pointers until they have it down pat. For third party drivers, have a member of your staff be in charge of coordinating with the drivers and ensuring that the food is ready to go immediately.
The online delivery market is one of the hottest at the moment, so take advantage! Streamline your process and have your staff know their way around an online order as well as they do a traditional sit-down or take-out order. Your customers will notice the difference.
Challenge: Observe your delivery process this week and notice areas that could go more smoothly, then ask your staff what they think would help too!
Contact Best Metropolitan Towel & Linen today for assistance with sourcing all your restaurant linen needs, and proven strategies to grow your customer base.