St. Patrick’s Day is right around the corner! March 17th marks a huge marketing opportunity for bars and restaurants. Bars will open in the morning, and revelers will look for the best pubs and restaurants to spend their green stuff. Looking for a way for your restaurant to cash in on the celebration and have a blast doing it? Read on.
Go Green or Go Home
Green is the color of the season. Play around with ideas for how to add green to your celebration, such as adding green food coloring to some of your drink specials. An Irish flag drink is also a good bet, made with layered green creme de menthe, Irish cream liqueur, and Grand Marnier orange liqueur. Make sure to put some green decorations around your restaurant as well. Cut-out shamrocks, Irish flags, green confetti and garlands, and green shirts for your staff are big pluses. The more green that partiers see, the more they will be sure they are in the right place for a fantastic celebration.
Drink Like the Irish
Pay special attention to your drink menu this holiday, as St. Patrick’s is known as a drinking holiday. You can honor Irish heritage by hosting a tasting of Irish drinks such as whiskey, including samples of Jameson, Bushmills, Tullamore Dew, and Locke’s. Irish Car Bombs are popular on this day, so if you’re looking for a discount opportunity, offer a special on this fun drink! Dropping the shot of Jameson and Bailey’s into a Guinness is also an exciting way for guests to get the party going.
Keeping Patrons Safe
Since St. Paddy’s is one of the rowdier holidays, emphasize your commitment to keeping your customers safe by monitoring your patrons and having a plan in place to help them get home. Some pubs and restaurants offer a safe ride service. You can partner with a local taxi company or offer Uber or Lyft discounts for those who celebrate at your spot.
St. Paddy’s Games and Merriment
Another great hook for customers on St. Patrick’s Day is games to play while they enjoy their whisky or Guinness. Hide a few shamrocks around the restaurant and offer a free drink to the lucky people who find them. Live music, perhaps with bagpipes, is sure to up the party and get guests on the dance floor if a lively jig comes on.
St. Patrick’s could be a busy evening for your restaurant if you entice customers with a fantastic celebration. Start planning for the excitement now to make 2020 your best St. Paddy’s yet.
Challenge: Even if your restaurant is not typically Irish-themed, you can still capture the holiday spirit! Start planning your drink menu early and add some classic Irish beverages that week if you don’t have them already.