Introduction – Modernizing the Interior of Your Restaurant
Picture this. Your restaurant has looked the same inside and out for years and business is plodding along and reasonably successful. You’re fine with that, but are you stuck in a comfort zone that could be holding you back from even greater success? How can you update the ambience of your restaurant to attract the modern diner without compromising the character of your establishment? A few simple changes could make more of a difference than you think.
Make It Instagramable
More diners, especially younger ones, go out to eat expecting an entire experience on top of delicious food. So make sure your interior is filter-friendly! Choose a theme if your establishment does not already have one. Emphasize your theme, a vintage vibe for example, in at least a few nooks and crannies that lend themselves to photo-taking. Bright, bold colors against a clean, light background is one backdrop that beckons Instagram users to take advantage of it. Visually attractive dishes tempt shutterbugs to start snapping as well. Get fancy with your appetizers. A variety of colors that pop works here too, and a decorative glass or plate doesn’t hurt either. Best case scenario, a post from your restaurant will go viral, attracting even more customers!
Out With the Old
Take a moment to take a hard look at your branding style. It’s time for anything that looks broken or too old (and not in a vintage way) to go. Consider updating your dishes, light fixtures, and anything else that has been around for a while. While you might feel like old is always charming, the modern customer, who has an ever-expanding list of options of restaurants with updated interiors will be skeptical.
Spread the Love
Express your appreciation for your clients by sharing their photos. Dedicate a wall to pictures which your guests have snapepd and shared in your restaurant. Keep it fresh by highlighting a certain pictures each week or month, depending on your band width. Offer a free desert to those whose picture is selected. This will motivate them and your other guests to like and share.
Challenge: An updated look will help your business expand by inviting new customers who may not have noticed you before. Take the leap and start with some small changes that will give you the fresh vibe you need.
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