Have you ever gotten the chance to travel to another country? If so, you may have picked up on the differences in etiquette, societal expectations, and language. But despite the differences between this far-off place and home, some aspects of hospitality remain the same no matter where you are on the globe. Matching high-quality linens, for example, breathe a sense of professionalism into any establishment.
So, whether you own a Greek Restaurant or an Americana hotel, investing some time and just a bit of money into fine linens is a great way to elevate the customer experience. Here’s how to streamline your linen supply to create a sense of luxury for your business.
Think Of The Whole Picture
You don’t have to be a marketing expert to understand the importance of a brand identity. Clients come to you for an experience, and their expectations are often as high as their appetites. So take a moment to think about what you want to convey to your clients before deciding on a set of linens for your restaurant or hotel. Should the aesthetic be minimalistic? Eclectic? Retro? Remember: Google and Pinterest are your friends. Solidify your brand identity and proceed accordingly with your linens. Attention to detail is sure to make a difference in the overall experience.
If It Ain’t Broke, Don’t Fix It
Maybe your establishment has been around for a bit longer, garnering a fair amount of success. Or perhaps you’ve been around for a few but you’ve seen a dip in your clientele. Maybe you just opened up shop yesterday. Whatever your story is, we encourage you to do a bit of digging to see what works for your brand and what doesn’t. After a fair assessment of what needs improvement, take note of what could stay the same (such as the stone-colored linens you’ve used for the past decade). If what you’re using right now already serves its purpose in creating a sense of luxury, don’t mess around with something that may not. Replace any threadbare materials with new models and you’ll be the talk of the town.
Always Invest In Quality
You all know that restaurant that favors polyester napkins over a pricier material. This choice may seem wise on the surface, but these cheaper napkins could catch fire during a candlelit dinner, wear and tear easily, or get discarded more often than more expensive linens (as they may be mistaken for disposables). All these factors could mean spending more money on replacements, which results in a vicious cycle of purchasing and re-purchasing low-quality napkins. We completely understand that as a business owner, you wouldn’t want to spend a penny without knowing where it goes, but rest assured knowing that the durability of well-made linens not only provides a sense of sophistication but could save you money in the long run. Plus, in the worst-case scenario, you could always put up disclaimers in the restroom or entrance urging guests to please try and not dispose of or damage any table linens. After all, you deserve as much respect and appreciation as your best clients.
Choosing a linen service for your business that delivers on its promises may not seem like the top priority in running your establishment, but linens can provide so much more than meets the eye. Assess what your overall brand message is, what needs improvement, and invest in high-quality materials. Give every person in your space a luxurious experience they’re scant to find anywhere else.