Introduction – Generation Z
Generation Z is generally designated as the group of people born between the mid 90s and early 2000s, roughly 1995-2010. The character of this generation bears some striking differences from preceding generations. Most prominently, Gen Z has grown up with an intimate and inextricable facility with technology. As time passes and this generation takes greater hold on various aspects of society, your restaurant will need to take note and act accordingly.
You will find it increasingly beneficial to add a digital component to your on-boarding and training protocols. Creating a digital and video-centric educational plan for your employees reduces cost associated with trainers and man-hours. The faster you are able to implement these protocols, the sooner you will benefit.
For most Gen Z-ers, embracing technology has been as natural as taking a first step or speaking a first word. In fact, most people of the Gen Z category were adeptly using iPads and SnapChat before they hit either of the aforementioned milestones. The majority of Gen Z-ers experience technology as a natural extension of self and an integral part of how they interact with the outside world. Everything from social communication to their purchasing habits are highly reliant on technology.
What does this mean for your restaurant? Well, for starters, you need to meet your Gen Z-er guests where they are at: the digital plane. Your digital footprint should speak in the language of its target, which is the generation of Tweets, memes, and gifs. There’s a digital language associated with this generation; speaking that language while maintaining your restaurant’s character and appeal to other generations is your primary challenge. There are no quick formulas for success; rather, you’ll need an open mind coupled with trial and error to establish what works best.
Guests interaction is not the only area that will require changes as Generation Z takes greater hold of the market. Across the board, companies are looking for ways to entice a Generation Z workforce. Members of Generation Z are not afraid to vocalize their wants, even more than Millennials. They are also less likely to stick around in places of employment in which they are dissatisfied. Further, as a whole, they have been raised in the YouTube school of education. Their experience of education is largely video based. Many companies are already incorporating more video content in their educational training, to better meet the needs of Millennials and Generation Zers alike. This trend will only increase as Gen Z continues to flood the workforce.
The world is changing at an exponential rate. It’s worthwhile to take a minute to anticipate future trends, and to recognize their nascent presence today. Generation Z will be a force to be reckoned with sooner rather than later. They are used to fast-food paced delivery and change. With change comes opportunity. Don’t get left behind.
Challenge: Consult a Generation Z-er about ways to make your restaurant more attractive to their peers.
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