Have you ever seen a restaurant that caught your eye, captivated your attention, and caused you to immediately say to yourself, “I need to try that place!” Well, there may be more of a method to producing that reaction. Smart marketing and aesthetic decisions by the restaurant owner designed to convince you to leave your comfort zone and try a new place are at the heart of such a reaction. Try these tips to make it happen at your restaurant.
On the Street
Most diners look up where they want to eat before visiting a restaurant in person, but a potential customer can still discover you the old-fashioned way by simply walking past your storefront, so give some love to the first few things they see. Display a menu so it is visible from the sidewalk, and make sure it looks attractive, unique, and professional. Also, clean up a cluttered look. The outside of your restaurant should display the name prominently and give a feel for your brand without too many visual distractions. If you have old advertisements in the windows, recycling bins too near your front door, or old signage, now is the time to address those issues and streamline your look.
On the Web
Customers encountering your brand for the first time will see your logo first, so do yourself a favor and make sure the design is memorable and easy on the eyes. Update an old graphic design if necessary. Another tip is to put lots and lots of photos on your website. If a customer has never visited you, they will at least want to be sure they will enjoy the atmosphere before they come since there’s no guarantee they will love the food until they try it. Finally, offer free WiFi if you can. It will keep diners inside longer, meaning they’ll buy more food after they work up their next appetite.
Many people do not like to leave their comfort zone – they know which foods they like to eat and where they can depend on getting them. Your job is to make a cursory glance at your website or the street view of your restaurant tempt them so much that they just have to try something new.
Challenge: Ask five new customers this week what the first thing they liked about your restaurant was.