Getting customers to feel comfortable in your restaurant is important. This can be a challenge when you try to make your customers comfortable during the cold winter months. With so many meal delivery services, it is a hard sell to encourage patrons to face the cold to enjoy a meal at a restaurant. But there are benefits to having a full house. Social proof is a strong influencer, and steady streams in and out of your restaurant encourage new customers to try your offering.
Now, more than ever, people are hungry for community. So many have been stuck in isolation for years now. Think of events which would be appealing to your clientele.
- Offer free hot chocolate on certain days
- Include seasonal entertainment from live musicians
- Hold a talent show with a prize
Holding events like these make your customers feel invited. Events give them a sense of comfort in your restaurant, so they also feel cozy while they visit. This can then encourage them to keep returning.
Find a Comfortable Temperature
During the winter months, it is important to strike the right balance of heat to make everyone cozy. Over or under heating will leave customers and employees disgruntled. Ensuring that doors are never open too long is a good way to save money on heat and keep the temperature stable. This can be a challenge, but you can instruct your hostess to meet the customers at the door to welcome and usher them in, so that she can promptly close the door.
Display Seasonal Decor
You also have the chance to pick out seasonal decor for your restaurant. Here are some simple but effective decor suggestions:
- Set your tables with seasonal linens and napkins
- Put up festive towels in the bathroom
- Place candles throughout the restaurant to add some warmth and ambiance
A professional laundry service ensures that you are well stocked and unburdened by the demand of linen upkeep.
Offer Seasonal Foods
Your restaurant can also identify seasonal food and provide it during the holidays. You should focus on making food people associate with the winter: warmth, and cozy emotions. That way, people feel good and comfortable while in your restaurant.
For example, your business could add peppermint hot chocolate to the menu to warm people up. You can also think of hot entrees, so your customers can come in, order nice food, and feel cozy as they do so.
Encourage Employees Participation
You can also incorporate coziness into your employees’ uniforms. This can include giving them seasonal aprons, long-sleeved shirts, and similar clothes.
Your employees should also act friendly and kind toward the customers. A cozy environment also involves making people feel emotionally comfortable. This means your employees should do their best to smile, help customers out, and share greetings with them.
If you have an inviting staff, people will feel comfortable and warm in your restaurant.
Having a cozy restaurant can get you more customers during the winter. This will happen as you focus on the points above, such as finding seasonal kitchen aprons or keeping your restaurant warm.
Make sure you spend some time making your restaurant cozier. This should involve looking into the points above and applying them to help your business.