Introduction – Expanding your Appeal as Fall Begins
Summer is on its way out, and so is the warm weather. You may worry this means more people forgoing dining experiences for the comfort and warmth of their home. How can you beat your competition while trying to convince those who might be tempted to curl up in their living rooms to throw on a new fall sweater and make your restaurant their new spot?
Cater to Both Warm and Cool Weather.
Meet Them Where They’re At
Autumn weather offers a unique opportunity to maximize the variety of temperatures available to every customer who enters your establishment, whether it’s the summer person willing the warm weather to stay or your more thin-blooded customers who just want to be cozy near a fire. If you have a patio, keep it open and decorated as deep into fall as weather permits, but at the same time, turn up your heat inside as soon as it gets chilly. This will make sure diners of all kinds and temperatures are attracted to you and feel welcome.
Start Your Fall Trends Early
If they want it and you’re the only one doing it, you win! Check out fall trends in food and drinks early and offer them as early as possible, even if you feel like summer is not over yet. Customers looking for that hot beverage to warm their insides on the first really chilly day of September will thank you.
Some of the hottest trends this fall are French food, which has surged in popularity over the last few years, as well as natural wine, an addition that will give your restaurant a hip feel. Decorate for fall early too! Twinkly lights can give an almost-Christmas ambience, and early squash and jack-o-lanterns remind customers that they are looking forward to Halloween.
If you want to beat the competition as the stream of summer diners thins, take initiative early in a positive way. Jump on trends, and offer your valued customers both shelter from the elements as well as a place to take in the last days of summer.
Challenge: Find three ways to make your restaurant feel cozier as the weather gets chillier.